CHILD & ADULT PSYCHIATRY
Brand & Marketing Manager

During my time at Child & Adult Psychiatry, I supported the practice’s growth through a blend of creative design, strategic brand development, provider outreach, and project coordination.

My work spanned:

Led the rebrand of the psychiatric practice, including visual identity and messaging
Managed website strategy, content, and SEO to improve the practice’s digital presence
Developed print and digital marketing materials and outreach campaigns targeting referral providers and prospective clients, including brochures, direct provider outreach, and community events to increase practice awareness and referrals

Branding

Objective

Refresh brand with a new website and marketing materials to attract new clients.

Brand Identity

Accessible, Professional, Calming, Supportive, Approachable, and Modern

Design Process

I chose sans serif fonts for accessibility and approachability. They reflect the modernity of the clinic, which provides modern solutions.

Green symbolizes health, hope, and progress, akin to the period of recovery, resilience and growth in springtime. Green’s calming effects, reminiscent of nature's tranquility, guided the design of the website. Calming imagery featuring elements like water, plants, and sand sets the tone, complemented by a color palette inspired by these natural elements.