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GIANT FOOD

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From May 2022 to November 2022, I served as an Omnichannel Marketing Intern for Giant.  

Some responsibilities in this internship included:
 
  • Executing omnichannel marketing programs by managing creative assets and forms

  • Fostering B2B collaborations by engaging with vendors, guiding them in securing strategic ad placements that seamlessly align with their products and marketing objectives

This included creating a comprehensive Ad Placement Sales Sheet, incorporating baseline metrics, to provide valuable insights and support vendors in maximizing advertising effectiveness

  • Conducted in-depth research on Ad Reservation Platforms, strategically evaluating requirements to streamline processes, enhance operational efficiency, and fill more ad placements

  • Collaborated with a team of interns to coordinate and execute fundraising events, successfully generating $1,300 in donations for the Maryland Food Bank


 

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Ad Placement Sales Sheet Sample

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