GIANT FOOD

From May 2022 to November 2022, I served as an Omnichannel Marketing Intern for Giant.
Some responsibilities in this internship included:
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Executing omnichannel marketing programs by managing creative assets and forms
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Fostering B2B collaborations by engaging with vendors, guiding them in securing strategic ad placements that seamlessly align with their products and marketing objectives
This included creating a comprehensive Ad Placement Sales Sheet, incorporating baseline metrics, to provide valuable insights and support vendors in maximizing advertising effectiveness
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Conducted in-depth research on Ad Reservation Platforms, strategically evaluating requirements to streamline processes, enhance operational efficiency, and fill more ad placements
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Collaborated with a team of interns to coordinate and execute fundraising events, successfully generating $1,300 in donations for the Maryland Food Bank

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