MONFREDO MARKETING
Marketing Coordinator
During my time at Monfredo Marketing, I supported the marketing efforts of multiple multifamily property management firms through a blend of creative design, data-driven marketing strategy, and project coordination.
My work spanned:
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Provided marketing support for property management firms overseeing 175+ properties with over 300 requests per month
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Drove lead generation strategy and developed community-specific annual marketing budgets by analyzing campaign performance data through Yardi CRM and Google Analytics and partnering with ILS vendors to optimize targeting, lead quality, and budget allocation
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Designed 150+ pieces of digital and print marketing materials, including email campaigns targeting prospective renters, with purpose-driven written and visual content
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Developed a year-long resident engagement strategy and toolkit to increase 5-star reviews, providing community teams with resident event concepts, social media templates, and actionable engagement tactics
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Coordinated production needs with communities and service partners including photography, floor plans and logos
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Managed website updates for multifamily communities using WordPress and Yardi Site Manager
Brands I Worked With
Windsor Communities
Community Website
To respect client confidentiality, I cannot share the original marketing materials I created. Instead, I've linked the public website of one of the communities I supported to provide context for the property's branding and target audience.
Concept Brochures
Using the property's publicly available branding, photography, and messaging as inspiration, I created these brochures to demonstrate the type of marketing collateral I produced in my role. These pieces were created independently for portfolio purposes and were not used by the company.
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Social Media
I developed visual assets and marketing copy for social media campaigns across multiple multifamily communities.
The embedded posts below represent a selection of published work I created during my time supporting Windsor Communities. They are displayed from the property's live Instagram account to showcase the final published content.
Concept
Magazine Spread
Using the property's publicly available branding, photography, and messaging as inspiration, I created this magazine spread to demonstrate the type of marketing collateral I produced in my role. These pieces were created independently for portfolio purposes and were not used by the company.
Objective
Develop a visually compelling magazine spread that showcases The Bravern’s award recognition and reinforces its positioning as a premier luxury apartment community in Bellevue.
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Give A Bear Initiative
Give a Bear is a Windsor Communities initiative designed to raise funds through the sponsorship of teddy bears to donate to local chapters of the Ronald McDonald House Charities.
I developed the campaign's visual identity, creating a playful brand kit that served as a lighthearted extension of Windsor's established brand while maintaining consistency with its overall look and feel. From logos and color palettes to marketing collateral and campaign planning, I established a cohesive identity that could be applied across print and digital touchpoints to promote the initiative and encourage resident participation.
Windsor's General Give Logo
New Give A Bear Logos
Windsor's Wallpaper Design Element
New Give a Bear Wallpaper Design Element
Using Windsor's signature wallpaper pattern as inspiration, I created a whimsical bear-themed adaptation for the Give a Bear campaign. The custom pattern became a key visual element across the campaign's brand kit and marketing materials, including the published social media posts featured below.